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Global Brand Strategy: World-Wise Marketing in the Age of Branding
by Steenkamp, Jan-Benedict
2017, Palgrave MacMillan
ISBN-13:
9781349949939
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ISBN:
1349949930
ISBN-13:
9781349949939
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2017 edition
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2017
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Global Brand Strategy: World-Wise Marketing in the Age of Branding
2017, Palgrave MacMillan
ISBN-13:
9781349949939
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ISBN:
1349949930
ISBN-13:
9781349949939
Edition:
2017 edition
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Published:
2017
Language:
English
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Global Brand Strategy: World-Wise Marketing in the Age of Branding
by Steenkamp, Jan-Benedict
2017, Springer
ISBN-13:
9781349949939
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ISBN:
1349949930
ISBN-13:
9781349949939
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2017 edition
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2017
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English
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