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Seller's Description:
Very Good jacket. Previous owner name on front free page. No other markings in book. DJ with nicks to bottom edge. Few pages with fold marks on front edge. It is strongly argued that much of what is now conceived of as 'good' market research practice is in fact completely erroneous and misleading. The author is also able to suggest certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.
