Thomas Kinnear

Thomas C. Kinnear is Eugene Applebaum Professor of Entrepreneurial Studies and Professor of Marketing, Ross School of Business, at the University of Michigan, where he is also Executive Director of the Samuel Zell and Robert H. Lurie Institute for Entrepreneurial Studies. He previously held a faculty appointment at the University of Western Ontario, and visiting appointments at Harvard University and Stanford University. Dr. Kinnear's work in marketing planning and research has appeared in...See more

Thomas C. Kinnear is Eugene Applebaum Professor of Entrepreneurial Studies and Professor of Marketing, Ross School of Business, at the University of Michigan, where he is also Executive Director of the Samuel Zell and Robert H. Lurie Institute for Entrepreneurial Studies. He previously held a faculty appointment at the University of Western Ontario, and visiting appointments at Harvard University and Stanford University. Dr. Kinnear's work in marketing planning and research has appeared in numerous scholarly journals, including the Journal of Marketing, Journal of Marketing Research, and the Journal of Consumer Research. A former editor of both the Journal of Marketing and Journal of Public Policy and Marketing, he coauthored textbooks entitled Principles of Marketing, Marketing Research: An Applied Approach; Promotional Strategy; Cases in Marketing Management; and StratSimMarketing and PharmaSim (simulations). Consulting to major corporations, such as Aetna, AT&T, General Motors, and Kodak, his industry specialties include telecommunications, automotive, petroleum, heating and air conditioning, and others. Dr. Kinnear is a past director of the American Marketing Association and the Association for Consumer Research, and is currently on the board of directors for several companies and nonprofits. He holds an undergraduate and honorary L.L.D. degree from Queen's University, Kingston, Ontario; an M.B.A. from Harvard University; and a Ph.D. in Business Administration from The University of Michigan. See less