Susan Weinschenk

Susan Weinschenk is a Ph.D. behavioral psychologist. She has a 35-year career applying what the research in psychology tells us about human behavior to business situations. She has authored several previous books on psychology most recently, 100 Things Every Designer Needs to Know about People, and 100 Things Every Presenter Needs To Know About People. A popular speaker worldwide, Susan consults with Fortune 1000 companies, educational, government, and non-profit organizations. She writes the...See more

Susan Weinschenk is a Ph.D. behavioral psychologist. She has a 35-year career applying what the research in psychology tells us about human behavior to business situations. She has authored several previous books on psychology most recently, 100 Things Every Designer Needs to Know about People, and 100 Things Every Presenter Needs To Know About People. A popular speaker worldwide, Susan consults with Fortune 1000 companies, educational, government, and non-profit organizations. She writes the popular blog: What Makes Them Click. Her clients call her "the brain lady" because she reads and interprets the latest research in neuropsychology and how the brain works, and applies that research to working with people. Her clients include: Charles Schwab, Disney, Walmart, Amazon, and the Mayo Clinic. See less