Patrick Barwise

Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School and former chairman of Which? His previous books include Television and its Audience , Simply Better and The 12 Powers of a Marketing Leader .

Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School and former chairman of Which? His previous books include Television and its Audience , Simply Better and The 12 Powers of a Marketing Leader . See less