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Your Marketing Sucks. - Stevens, Mark
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Stevens shows how to conceive an innovative, effective marketing campaign strategy and then monitor the results. The idea is to spend one's marketing budget only in ways that will give a measurable return on marketing dollars.

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Your Marketing Sucks. 2005, Three Rivers Press (CA), New York, NY

ISBN-13: 9781400081691

Trade paperback

Your Marketing Sucks 2003, Crown Business, New York, NY

ISBN-13: 9780609609835

Hardcover