Mr. Gerard Hastings

Gerard Hastings is Professor of Social Marketing at Stirling and The Open University. He worked in market research before beginning his academic career, which has focused on researching the impact of marketing on society -- especially the harm done by the alcohol, tobacoo and fast food industries. This has involved him in advising Government, working with policy makers both nationally and internationally and acting as an expert witness in litigation -- as well as publishing widely in both...See more

Gerard Hastings is Professor of Social Marketing at Stirling and The Open University. He worked in market research before beginning his academic career, which has focused on researching the impact of marketing on society -- especially the harm done by the alcohol, tobacoo and fast food industries. This has involved him in advising Government, working with policy makers both nationally and internationally and acting as an expert witness in litigation -- as well as publishing widely in both academic and popular outlets. His work also looks at the value of social marketing, and his first book was called Social Marketing: Why Should the Devil Have All the Best Tunes? He was awarded the OBE for services to health care in 2009. See less