Melvin Prince

Melvin Prince holds a PhD from Columbia University, and is a professor of marketing at Southern Connecticut State University. Past academic appointments include teaching and research at Brandeis University, Fordham University, Pace University, Iona College, and Quinnipiac University. Dr. Prince has delivered addresses to many organizations, and has written four books, including Leading Edge Marketing Research, and Consumer Research for Management Decisions. A major theme of his writings include...See more

Melvin Prince holds a PhD from Columbia University, and is a professor of marketing at Southern Connecticut State University. Past academic appointments include teaching and research at Brandeis University, Fordham University, Pace University, Iona College, and Quinnipiac University. Dr. Prince has delivered addresses to many organizations, and has written four books, including Leading Edge Marketing Research, and Consumer Research for Management Decisions. A major theme of his writings include cutting edge issues in consumer behavior and research methodology, such as the money attitudes of men and women, reliability of positioning studies, brand prestige measurement, innovative approaches to focus groups, and potentials of mixed methods studies. He is a member of the editorial board of the Journal of Business Research, and the Journal of Advertising Research. See less