Lior Arussy

Lior Arussy is one of the world's leading authorities on customer experience, transformation, and change, and the founder of the transformation firm Strativity Group . Arussy helped some of the world's leading brands write the next chapter in their story through transformative process. His clients include Mercedes-Benz, Delta Airlines, Royal Caribbean Cruises, BMW, Cadillac, Novo Nordisk, MasterCard, The Met, Thomson Reuters, HSBC, E.ON, FedEx, SAP , and Johnson & Johnson, among others....See more

Lior Arussy is one of the world's leading authorities on customer experience, transformation, and change, and the founder of the transformation firm Strativity Group . Arussy helped some of the world's leading brands write the next chapter in their story through transformative process. His clients include Mercedes-Benz, Delta Airlines, Royal Caribbean Cruises, BMW, Cadillac, Novo Nordisk, MasterCard, The Met, Thomson Reuters, HSBC, E.ON, FedEx, SAP , and Johnson & Johnson, among others. Recipient of several awards, Arussy is the author of seven books including Next is Now: 5 Steps for Embracing Change - Building a Business that Thrives into the Future (May 2018, Simon & Schuster), Exceptionalize it! (2015) and Customer Experience Strategy (2010). Arussy has written over 400 articles for publications around the world, including the Harvard Business Review and multitude of magazines. He has been interviewed by MSNBC, CNBC, Bloomberg TV , the Wall Street Journal , Fast Company , CRM Magazine , Smart CEO Magazine , and Inc. magazine. See less