Larry Chonko

Professor Larry Chonko is the Holloway Professor of Marketing at Baylor University in Waco, Texas. He is also the Director of Educational Programs for Baylor's Center for Professional Selling. He received the Teaching Excellence Award from the University of Houston. Prof. Chonko has also taught at Texas Tech University (1978-1985) where he was the recipient of the President's Award for Teaching Excellence and the Outstanding Teacher Award presented by Mortar Board and Omicron Delta Kappa....See more

Professor Larry Chonko is the Holloway Professor of Marketing at Baylor University in Waco, Texas. He is also the Director of Educational Programs for Baylor's Center for Professional Selling. He received the Teaching Excellence Award from the University of Houston. Prof. Chonko has also taught at Texas Tech University (1978-1985) where he was the recipient of the President's Award for Teaching Excellence and the Outstanding Teacher Award presented by Mortar Board and Omicron Delta Kappa. During his career, Prof. Chonko has taught approximately 20 different classes in Marketing, Management and Statistics at the Bachelor's, Masters', and Ph.D. level. Prof. Chonko's has published over 75 refereed journal articles. His scholarly work has appeared in number research and academic journals including the Journal of Marketing, Journal of Marketing Research, Journal of Personal Selling and Sales Management, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Advertising, and Journal of Marketing Education. Prof. Chonko has authored or co-authored six books, Direct Marketing, Direct Selling, and the Mature Consumer; Managing Salespeople; Professional Selling; Entrepreneurship; Business the Economy and World Affairs; and Ethics and Marketing Decision Making. Throughout his career, Prof. Chonko has been a consultant to organizations in the industrial products, consumer products, services, and non-profit industries. He has served on the Board of Directors of the Direct Selling Education Foundation and Health Dynamics Foundation, Inc. See less