Joseph C Fisher

JOSEPH C. FISHER is President of InterData, Inc., a research firm specializing in advertising evaluation studies and marketing investment analysis. His previous books include Advertising, Alcohol Consumption and Abuse (Greenwood, 1993) and Advertising, Alcohol Consumption and Mortality (Greenwood, 1995). He is also the author of several works in criminology including a study of the relationship between the availability of firearms and homicide rates.

JOSEPH C. FISHER is President of InterData, Inc., a research firm specializing in advertising evaluation studies and marketing investment analysis. His previous books include Advertising, Alcohol Consumption and Abuse (Greenwood, 1993) and Advertising, Alcohol Consumption and Mortality (Greenwood, 1995). He is also the author of several works in criminology including a study of the relationship between the availability of firearms and homicide rates. See less