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Leading Innovation, Creativity and Enterprise

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Leading Innovation, Creativity and Enterprise - Cook, Peter
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Drawing upon cutting edge research from academia but expressed clearly and concisely for the busy person seeking practical inspiration, Leading Innovation, Creativity and Enterprise will feature numerous case examples from companies such as Virgin, Pfizer, Roche and Fuji Film. The book deals with questions such as: What are the roots of creativity and imagination? ??? How can we create the physiological and mental states under which creativity happens naturally rather than having to rely on creative ...

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Leading Innovation, Creativity and Enterprise 2016, Bloomsbury Information, London

ISBN-13: 9781472925398

Hardcover