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Frank Huber

Professor Dr. Frank Huber ist Inhaber des Lehrstuhls fï¿½r Betriebswirtschaftslehre, insbesondere Marketing der Universitï¿½t Mainz.

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Frank Huber's Featured Books

Conjoint Measurement: Methods and Applications

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Customer Retention in the Automotive Industry: Quality, Satisfaction and Loyalty

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Erfolgsfaktoren Von Markenerweiterungen in Der Zeitungsbranche: Eine Empirische Analyse

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Produkt-Vorbestellungen als Marketing-Tool: Wie Lieferzeit, Rabatth÷he und Angebotszeitraum Einfluss auf die Wahrnehmung und das Verhalten von Konsumenten nehmen

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Augmented Reality im E-Commerce. Die Vorteile der Technologie f?r den Online-Handel

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Influencer vs. Unternehmen: Eine empirische Studie zur geeigneten Social Media Strategie unter Ber?cksichtigung von Kommunikator und Inhalt

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Attraktive Verpackungsgestaltung von Chilled Convenience Food: Eine empirische Analyse der Wirkung der Verpackungsgestaltung auf dieGesundheitswahrnehmung, die Einstellung zum Produkt sowie die Zahlungsbereitschaft

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Marke Mensch: Prominente ALS Marken Der Medienindustrie

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Der Fu?ballstar ALS Marke: Determinanten Der Markenbildung Am Beispiel Von Lukas Podolski

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Spieltheorie Und Marketing

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Unterst?tzung des guten Zwecks als Differenzierungsma?nahme. Eine empirische Analyse der Einflussfaktoren erfolgreicher Cause-related Marketing Kampagnen

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Erfolgsfaktoren Des Sportsponsorings Bei Gro?ereignissen: Eine Empirische Untersuchung

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Marken Und Sport: Aktuelle Aspekte Der Markenf?hrung Im Sport Und Mit Sport

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