Ben McConnell

Ben McConnell and Jackie Huba popularized the term "customer evangelism" with their first book, "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force". The Seth Godin-edited "New York Times" bestseller "The Big Moo" featured them among 33 of the world's smartest business thinkers. They live and work in Chicago.

Ben McConnell and Jackie Huba popularized the term "customer evangelism" with their first book, "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force". The Seth Godin-edited "New York Times" bestseller "The Big Moo" featured them among 33 of the world's smartest business thinkers. They live and work in Chicago. See less