Jackie Huba

Jackie Huba is the author of three books, including Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. She's worked with top brands such as Whirlpool, Disney, American Express, and Discovery Communications to help them create more loyalty in their customer base. Huba is a Forbes.com contributor, and her work has frequently been featured in the Wall Street Journal, the New York Times, and Businessweek.

Jackie Huba is the author of three books, including Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. She's worked with top brands such as Whirlpool, Disney, American Express, and Discovery Communications to help them create more loyalty in their customer base. Huba is a Forbes.com contributor, and her work has frequently been featured in the Wall Street Journal, the New York Times, and Businessweek. See less