'When everybody zigs, zag, ' says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear 'whiteboard overview' style of the author's first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, tradit
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'When everybody zigs, zag, ' says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear 'whiteboard overview' style of the author's first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, tradit
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Add this copy of Zag: the Number One Strategy of High-Performance Brands to cart. $11.41, very good condition, Sold by Goodwill rated 4.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2006 by New Riders Publishing.
Add this copy of Zag: the Number One Strategy of High-Performance Brands to cart. $11.41, good condition, Sold by Goodwill rated 4.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2006 by New Riders Publishing.
Add this copy of Zag: the Number One Strategy of High-Performance Brands to cart. $11.42, good condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2006 by New Riders Publishing.
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Add this copy of Zag: the Number One Strategy of High-Performance Brands to cart. $18.91, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2006 by New Riders.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Zag the Number One Strategy of High-Performance Brands to cart. $19.00, like new condition, Sold by Avon Hill Books rated 4.0 out of 5 stars, ships from Cambridge, MA, UNITED STATES, published 2006 by New Riders.
