'When everybody zigs, zag, ' says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear 'whiteboard overview' style of the author's first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, tradit
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'When everybody zigs, zag, ' says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear 'whiteboard overview' style of the author's first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, tradit
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Add this copy of Zag: the Number-One Strategy of High-Performance Brands to cart. $19.30, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2007 by New Riders.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 350grams, ISBN: 9780321426772.
Add this copy of Zag: the Number-One Strategy of High-Performance Brands to cart. $26.50, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2007 by New Riders.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 350grams, ISBN: 9780321426772.
Add this copy of Zag: the Number One Strategy of High-Performance Brands to cart. $10.10, fair condition, Sold by Goodwill Industries rated 5.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 2006 by New Riders Publishing.
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Fair. Purchasing this item from Goodwill provides vocational opportunities for individuals with barriers to employment. Reading Copy. May have damage to cover, notes, underlining, highlighting, but all text legible.
Add this copy of Zag: the Number One Strategy of High-Performance Brands to cart. $10.68, good condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2006 by New Riders Publishing.
Add this copy of Zag: the Number One Strategy of High-Performance Brands to cart. $10.68, fair condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2006 by New Riders Publishing.
Add this copy of Zag: the Number One Strategy of High-Performance Brands to cart. $11.99, good condition, Sold by A_TeamBooks rated 4.0 out of 5 stars, ships from Conway, AR, UNITED STATES, published 2006 by New Riders.
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Good. Used books may not include access codes or one time use codes. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST.
Add this copy of Zag: the Number One Strategy of High-Performance Brands to cart. $12.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2006 by New Riders.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Zag: the Number One Strategy of High-Performance Brands to cart. $12.03, very good condition, Sold by Housing Works Online Bookstore rated 4.0 out of 5 stars, ships from New York, NY, UNITED STATES, published 2006 by New Riders Publishing.
Add this copy of Zag: the Number One Strategy of High-Performance Brands to cart. $12.49, like new condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2006 by New Riders Publishing.
Add this copy of Zag: the Number One Strategy of High-Performance Brands to cart. $14.66, good condition, Sold by Goodwill Industries of S.W.FL. rated 5.0 out of 5 stars, ships from Fort Myers, FL, UNITED STATES, published 2006 by New Riders.
