This book shows how using the techniques of ad writers and journalists can dramatically improve the way people write letters, memos, reports, and direct-mail in business. Contains many of the inside secrets and short-cuts professional writers use to make their job easier. Explains ways to use language to create favorable impressions, improve credibility, and explain complex subjects in simple terms. Offers interesting and persuasive examples drawn from The New York Times , Associated Press, American Express, Business Week ...
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This book shows how using the techniques of ad writers and journalists can dramatically improve the way people write letters, memos, reports, and direct-mail in business. Contains many of the inside secrets and short-cuts professional writers use to make their job easier. Explains ways to use language to create favorable impressions, improve credibility, and explain complex subjects in simple terms. Offers interesting and persuasive examples drawn from The New York Times , Associated Press, American Express, Business Week, The Wall Street Journal , Nike, and many other publications and advertisers. Each technique is explained in a simple, three-step process, followed by several examples taken directly from ads, news stories, or direct mail which demonstrate the method. Then ways to apply the technique in everyday business writing are described through clear instructions and suggested examples.
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Add this copy of Write Like the Pros: Using the Secrets of Ad Writers to cart. $13.79, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1988 by Wiley.
Add this copy of Write Like the Pros: Using the Secrets of Ad Writers to cart. $13.79, fair condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1988 by Wiley.
Add this copy of Write Like the Pros: Using the Secrets of Ad Writers to cart. $17.79, good condition, Sold by BuenaWave rated 5.0 out of 5 stars, ships from Oklahoma City, OK, UNITED STATES, published 1988 by Wiley.
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Seller's Description:
This is a used book that has been loved and read by a previous owner. This book shows signs of wear and has some creasing but remains a good readable copy. May not contain codes CDs Inserts that is included with the book. *Your satisfaction is our 1 priority so please feel free to contact us if you have any questions or concerns about your purchase. Thank you for choosing to shop with us and happy reading!
Add this copy of Using the Secrets of Ad Writers and Journalists in to cart. $29.01, new condition, Sold by Robin Books rated 1.0 out of 5 stars, ships from Kingston, ON, CANADA, published 1988 by Wiley.
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New. New Light shelf wear Quality Books Because We Care-Shipped from Canada Usually ships within 1-2 business days If you buy this book from us, we will donate a book to a local school We donate 10, 000+ books to local schools every year If there are any problems, pleases ask us to resolve it amicably before leaving any feedback.
Add this copy of Write Like the Pros: Using the Secrets of Ad Writers to cart. $43.03, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1988 by Wiley.
Add this copy of Write Like the Pros: Using the Secrets of Ad Writers to cart. $109.35, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1988 by Wiley.
