This text is a nuts-and-bolts guide to direct marketing. It covers how to create, buy, and use mailing lists; how to write for various direct mail formats; how to test and track mailings; all while maintaining a modest budget. The author aims to helps the reader develop direct marketing methods that are tailored to their business and financial needs by discussing various direct marketing methods like the power of direct mail letter; creating and implementing a selling campaign; pricing, design and layout of materials; and ...
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This text is a nuts-and-bolts guide to direct marketing. It covers how to create, buy, and use mailing lists; how to write for various direct mail formats; how to test and track mailings; all while maintaining a modest budget. The author aims to helps the reader develop direct marketing methods that are tailored to their business and financial needs by discussing various direct marketing methods like the power of direct mail letter; creating and implementing a selling campaign; pricing, design and layout of materials; and using the Internet as resource. The updated second edition adds one new chapter and a guide to using the Internet as a direct marketing channel, with examples of Web sites that do this successfully.
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages.