The authors of this critical book analyze dozens of companies--from Best Buy to Amazon to TiVo--and show what these companies are doing right and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.
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The authors of this critical book analyze dozens of companies--from Best Buy to Amazon to TiVo--and show what these companies are doing right and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.
Read Less
