Semiotics-- the study of signs and sign systems-- has become part of the curriculum of most art schools, and this accessible, visually outstanding introduction strikes the perfect balance between theory and practice. By examining text and image in advertising, as well as " high art" versus " popular culture, " it reveals the difference between signs (such as a word or picture) and signifiers (the concept or object to which it refers).
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Semiotics-- the study of signs and sign systems-- has become part of the curriculum of most art schools, and this accessible, visually outstanding introduction strikes the perfect balance between theory and practice. By examining text and image in advertising, as well as " high art" versus " popular culture, " it reveals the difference between signs (such as a word or picture) and signifiers (the concept or object to which it refers).
Read Less
Add this copy of Visible Signs: an Introduction to Semiotics (Required to cart. $105.30, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2003 by AVA Publishing.
