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Visible Signs: An Introduction to Semiotics

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Visible Signs: An Introduction to Semiotics - Crow, David
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Semiotics-- the study of signs and sign systems-- has become part of the curriculum of most art schools, and this accessible, visually outstanding introduction strikes the perfect balance between theory and practice. By examining text and image in advertising, as well as " high art" versus " popular culture, " it reveals the difference between signs (such as a word or picture) and signifiers (the concept or object to which it refers).

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Visible Signs: An Introduction to Semiotics 2003, AVA Publishing

ISBN-13: 9782940373215

Trade paperback

Visible Signs: An Introduction to Semiotics 2003, AVA Publishing

ISBN-13: 9782884790352

Trade paperback