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Up Close and Personal?: Customer Relationship Marketing @ Work

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Up Close and Personal?: Customer Relationship Marketing @ Work - Gamble, Paul R, and Stone, Merlin, and Woodcock, Neil
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Establishing long-term relationships with customers is increasingly seen as being critical to business success -- this book goes one step further and shows how to implement it and reap the benefits, and it can reap enormous benefits, as some of the world's leading companies have shown. Wal-mart, for example, spent millions of dollars on developing its customer database which enabled it to personalise its communications. Is it coincidence that it became one of the world's most successful retail chains within a decade? Up ...

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Up Close and Personal?: Customer Relationship Marketing @ Work 2003, Kogan Page

ISBN-13: 9780749438319

2nd edition

Unknown binding

Up Close and Personal?: Customer Relationship Marketing @ Work 2000, Kogan Page, London, England

ISBN-13: 9780749430870

Hardcover