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Up Close & Personal?: Customer Relationship Marketing at Work

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Up Close & Personal?: Customer Relationship Marketing at Work - Gamble, Paul R, and Stone, Merlin, and Woodcock, Neil
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Based on worldwide research supported by IBM, this book provides new insights into effective customer relationship marketing. "Should be read by all marketing, sales, service, and advertising practitioners."

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Up Close & Personal?: Customer Relationship Marketing at Work 2006, Kogan Page, London, England

ISBN-13: 9780749446918

3rd edition

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