Business marketing and business markets have been neglected by writers on marketing and marketing strategy. Perhaps it is because they lack the glamour of superficial excitement of consumer marketing and advertising. Business marketing has subsisted on ideas that have been borrowed from consumer marketing and these have restricted our understanding of what really happens in the area.Understanding Business Markets highlights the interaction between active business buyers and sellers and sheds light on the network of ...
Read More
Business marketing and business markets have been neglected by writers on marketing and marketing strategy. Perhaps it is because they lack the glamour of superficial excitement of consumer marketing and advertising. Business marketing has subsisted on ideas that have been borrowed from consumer marketing and these have restricted our understanding of what really happens in the area.Understanding Business Markets highlights the interaction between active business buyers and sellers and sheds light on the network of relationships that make up business markets. This collection of articles covers all aspects of business and marketing in an international context and features contributions by the leading authorities on Business and Relationship Marketing. The third edition provides a comprehensive coverage of new ideas on business marketing and purchasing for both academics and students. It has been radically revised, with an expanded introduction explaining the nature of business relationships and networks. Around one third of the articles in the five sections of the book have been changed to incorporate the best of recent writing as well as a number of classic influential articles. Newly included articles include, Hakansson and Ford, 'How should companies interact?', Gadde and Snehota, 'Making the most of suppliers' and 'Naude and Buttle, Assessing Relationship Quality'. Understanding Business Markets is essential reading for academics, students and researchers.The third edition of the most popular alternative to Business Marketing texts.Compiled by and for the most influential group of Industrial Marketing academics, the Industrial Marketing and Purchasing Group (IMP).
Read Less
Add this copy of Understanding Business Marketing and Purchasing to cart. $9.81, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2002 by Thomson.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1000grams, ISBN: 9781861527691.
Add this copy of Understanding Business Marketing and Purchasing to cart. $49.14, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2001 by Cengage Learning EMEA.
Add this copy of Understanding Business Marketing and Purchasing to cart. $83.98, like new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2001 by Cengage Learning.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 504 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Understanding Business Marketing and Purchasing to cart. $93.94, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2001 by Cengage Learning.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 504 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Understanding Business Marketing and Purchasing to cart. $94.19, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2002 by Bloomsbury Publishing PLC.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Understanding Business Marketing and Purchasing to cart. $95.05, new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2001 by Cengage Learning.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 504 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Understanding Business Marketing and Purchasing to cart. $103.68, new condition, Sold by Paperbackshop International rated 4.0 out of 5 stars, ships from Fairford, GLOS, UNITED KINGDOM, published 2002 by Bloomsbury Publishing PLC.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
