In today's advertising world, sponsors run the risk of having their message "zapped" by a jaded consumer armed with a remote control. The founders of one of today's hottest agencies analyze and critique some of today's best ad campaigns--that have succeeded in getting "under the radar" of ad-weary consumers.
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In today's advertising world, sponsors run the risk of having their message "zapped" by a jaded consumer armed with a remote control. The founders of one of today's hottest agencies analyze and critique some of today's best ad campaigns--that have succeeded in getting "under the radar" of ad-weary consumers.
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Seller's Description:
Fair. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9780471174691.
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Seller's Description:
Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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Seller's Description:
Good in Good jacket. Light edge and corner wear to dust jacket. Light creases to dust jacket. Dust jacket is in good condition. Light edge and corner wear to book. Pages still clean and tight. Book is in good condition. All orders shipped with tracking number and e-mail confirmation. All Orders Shipped With Tracking And Delivery Confirmation Numbers.
