A funny, irreverent overview of the good, the bad, and the ugly in advertising. Luke Sullivan, a copywriter at one of the nation's most prestigious ad agencies, divulges all the secrets to making a great ad. With hysterical examples and anecdotes, he gives tips and pointers on how to create an ad that will "go in one ear and stay there."
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A funny, irreverent overview of the good, the bad, and the ugly in advertising. Luke Sullivan, a copywriter at one of the nation's most prestigious ad agencies, divulges all the secrets to making a great ad. With hysterical examples and anecdotes, he gives tips and pointers on how to create an ad that will "go in one ear and stay there."
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Fair. Item has stickers or notes attached to cover and/or pages that have not been removed to prevent further damage Corners are bent. Stains on outside cover/inside the book. Cover has some rubbing and edgewear. Access codes, CD's, slipcovers and other accessories may not be included.
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Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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New. Trade paperback (US). Glued binding. 304 p. Contains: Illustrations. Adweek Magazine, 7. Audience: General/trade. All books Ship NEXT DAY from Wize Books (m-f) excluding holidays, when ordered before 2 PM PST with tracking and guarantee.
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