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Tweening the Girl: The Crystallization of the Tween Market

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Tweening the Girl: The Crystallization of the Tween Market - Mazzarella, Sharon R, and Coulter, Natalie
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Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.

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Tweening the Girl: The Crystallization of the Tween Market 2014, Peter Lang Inc., International Academic Publishers, New York

ISBN-13: 9781433121753

Trade paperback

Tweening the Girl: The Crystallization of the Tween Market 2014, Peter Lang Inc., International Academic Publishers, New York

ISBN-13: 9781433121760

Hardcover