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Transforming Relationship Marketing: Strategies and Business Models in the Digital Age

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Transforming Relationship Marketing: Strategies and Business Models in the Digital Age - Thaichon, Park (Editor), and Ratten, Vanessa (Editor)
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Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.

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Transforming Relationship Marketing: Strategies and Business Models in the Digital Age 2022, Routledge, Oxford

ISBN-13: 9780367548186

Trade paperback

Transforming Relationship Marketing: Strategies and Business Models in the Digital Age 2020, Routledge, Oxford

ISBN-13: 9780367548179

Hardcover