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Tourism SMEs, Service Quality and Destination Competitiveness

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Tourism Smes, Service Quality and Destination Competitiveness - Jones, Eleri, and Haven-Tang, Claire
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This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully ...

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Tourism Smes, Service Quality and Destination Competitiveness 2005, Cabi

ISBN-13: 9780851990118

Hardcover