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Tourism Events in Asia: Marketing and Development

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Tourism Events in Asia: Marketing and Development - Hassan, Azizul (Editor), and Sharma, Anukrati (Editor)
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The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia.

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Tourism Events in Asia: Marketing and Development 2021, Routledge, Oxford

ISBN-13: 9781032241654

Trade paperback

Tourism Events in Asia: Marketing and Development 2018, Routledge, Oxford

ISBN-13: 9781138476912

Hardcover