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Tourism Branding: Communities in Action - Gartner, William C (Editor), and Munar, Ana Maria (Editor), and Cai, Liping (Editor)
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Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.

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Tourism Branding: Communities in Action 2009, Emerald Group Publishing, Bingley

ISBN-13: 9781849507202

Hardcover