Barry Becher and Ed Valenti set the stage for today's infomercials with their now-famous television techniques. Their zany commercials-advertising such products as the Miracle Painter, Armourcote cookware and, most famously, the Ginsu knife-captured both the imagination and pocketbook of the American public. The Wisdom of Ginsu? is a collection of their favorite back-to-basic lessons and philosophies-what they call ?Ginsuisms?
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Barry Becher and Ed Valenti set the stage for today's infomercials with their now-famous television techniques. Their zany commercials-advertising such products as the Miracle Painter, Armourcote cookware and, most famously, the Ginsu knife-captured both the imagination and pocketbook of the American public. The Wisdom of Ginsu? is a collection of their favorite back-to-basic lessons and philosophies-what they call ?Ginsuisms?
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