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The Tourism Development Handbook: A Practical Approach to Planning and Marketing

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The Tourism Development Handbook: A Practical Approach to Planning and Marketing - Godfrey, Kerry, and Clarke, Jackie
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Written for both tourism professionals and students, this practical book describes the steps and actions necessary for places either just beginning to develop tourism, or those seeking to enhance their tourism trade. Beginning with a concise account of the changing nature of tourism and its impact, it goes on to show how to maximize revenue from tourism without destroying the destination experience or its environment. Topics include organization and development objectives, aspects of supply and demand, marketing, customer ...

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The Tourism Development Handbook: A Practical Approach to Planning and Marketing 2000, Cengage Learning

ISBN-13: 9781844801169

Trade paperback

The Tourism Development Handbook: A Practical Approach to Planning and Marketing 2000, Continuum

ISBN-13: 9780304704514

Trade paperback

The Tourism Development Handbook: A Practical Approach to Planning and Marketing 2000, Continuum, London

ISBN-13: 9780826453372

Trade paperback