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The Stuff Americans Are Made of: The Seven Cultural Forces That Define Americans--And How Your Business Can Profit from Them

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The Stuff Americans Are Made of: The Seven Cultural Forces That Define Americans--And How Your Business Can Profit from Them - Hammond, Joshua, and Morrison, James, MD
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In this brilliant examination of the characteristics that make us uniquely American, Hammond and Morrison identify seven cultural forces that define us and determine the way we as Americans respond to everything from new ideas to products and services to public policy. Using quintessentially American metaphors such as baseball, Westerns, and jazz, the authors demonstrate how these seven forces shape attitudes and preferences and how they will distinguish us in the global marketplace. 20 photos.

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The Stuff Americans Are Made of: The Seven Cultural Forces That Define Americans--And How Your Business Can Profit from Them 1996, MacMillan Publishing Company, New York, NY

ISBN-13: 9780028608297

Hardcover