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The Strategy Planning Process: Strategic Analyses, Objectives, Options and Projects

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The Strategy Planning Process: Strategic Analyses, Objectives, Options and Projects - Grünig, Rudolf, and Kühn, Richard, and Morschett, Dirk
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Strategic planning is an essential task that helps companies adapt to changes in the environment and to develop proactively. Accordingly, the goal of strategic planning is to ensure companies' survival and long-term success. The strategy-planning process proposed in this book is based on the authors' many years of experience as consultants and board members. The book shows how to carry out sound analyses, how to define concrete strategic objectives, how to develop and assess strategic options and how to determine which ...

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The Strategy Planning Process: Strategic Analyses, Objectives, Options and Projects 2022, Springer Nature Switzerland AG, Cham

ISBN-13: 9783030939175

3rd edition 2022

Hardcover