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The Social Media Industries - Albarran, Alan B (Editor)
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This volume provides a timely and innovative look at the business aspects of social media. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. It is intended for scholars, researchers, and students in media and communication, as well as media practitioners.

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The Social Media Industries 2013, Routledge, Oxford

ISBN-13: 9780415523196

Trade paperback

The Social Media Industries 2013, Routledge, Oxford

ISBN-13: 9780415523189

Hardcover