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The Silverlake Project: Transformation at IBM - Bauer, Roy A, and Collar, Emilio, and Tang, Victor
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This powerful narrative gives the inside story of one of the most successful computers in IBM history, the AS/400. The emphasis throughout is on a non-hierarchical, bottom-up idea flow that lets employees and customers influence product development. The 12 marketing principles revealed here are applicable to any size business in any industry. 25 linecuts.

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The Silverlake Project: Transformation at IBM 1992, Oxford University Press, USA, New York, NY

ISBN-13: 9780195067545

Hardcover