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The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers

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The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers - Pantano, Eleonora (Editor), and Serravalle, Francesca (Editor)
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This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.

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The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers 2024, Routledge, Oxford

ISBN-13: 9781032308838

Trade paperback

The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers 2022, Routledge, Oxford

ISBN-13: 9781032308821

Hardcover