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Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation

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Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation - Pantano, Eleonora (Editor)
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The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.

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Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation 2020, Emerald Publishing Limited, Bingley

ISBN-13: 9781838676643

Hardcover