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The Rise of Blockchain Applications in Customer Experience - Majeed, Mohammed (Editor), and Ofori, Kwame Simpe (Editor), and Amoako, George Kofi (Editor)
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Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers. The Rise of Blockchain Applications in Customer Experience provides an ...

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The Rise of Blockchain Applications in Customer Experience 2023, IGI Global, Hershey

ISBN-13: 9781668476499

Hardcover

The Rise of Blockchain Applications in Customer Experience 2023, IGI Global, Hershey

ISBN-13: 9781668476505

Paperback