The Practice of Market Research: From Data to Insight

Learn the techniques and tasks involved in designing and running a research project The Practice of Market Research: From Data to Insight , 5th edition , by McGivern offers an introduction to market and social research, with an insight into data analytics and data mining, as well as a range of real-life examples of how research is applied in practice. Read More

Learn the techniques and tasks involved in designing and running a research project The Practice of Market Research: From Data to Insight , 5th edition , by McGivern offers an introduction to market and social research, with an insight into data analytics and data mining, as well as a range of real-life examples of how research is applied in practice. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $38.99 (Expires Jul 01, 2025) 365 Day Rental: $48.99 (Expires Jan 02, 2026) Buy eBook Lifetime Access: $59.99 Title: The Practice of Market Research by Yvonne McGivern Publisher: Pearson International Content Print ISBN: 9781292331362, 1292331364 eText ISBN: 9781292331379 Edition: 2021 5th edition Format: EPUB eBook	$38.99 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ