Aiming to uncover the secrets of communicating with the 21st century customer, this text shows readers: why customer knowledge will be the key to business success and survival in the future; which customer database reports and analyses are need to know; and why Paerto's law is not always useful.
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Aiming to uncover the secrets of communicating with the 21st century customer, this text shows readers: why customer knowledge will be the key to business success and survival in the future; which customer database reports and analyses are need to know; and why Paerto's law is not always useful.
Read Less
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780786312283.