As technology becomes more prevalent in everyday products and as more people become small business owners, nonmarketing professionals are increasingly finding themselves in traditional marketing roles. The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles is a practical guide for any professional looking to develop effective marketing strategy when they haven't done it before. Written by two widely respected marketing professionals who provide over 120 marketing workshops a year to ...
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As technology becomes more prevalent in everyday products and as more people become small business owners, nonmarketing professionals are increasingly finding themselves in traditional marketing roles. The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles is a practical guide for any professional looking to develop effective marketing strategy when they haven't done it before. Written by two widely respected marketing professionals who provide over 120 marketing workshops a year to corporate audiences, the book is based on the authors' 20+ year quest to understand the specifics of what drives marketing success. The Accidental Marketer follows the approach of the in-person strategy sessions that have been conducted for private clients over the past 35 years by the successful marketing consulting firm, Impact Planning Group. It gives readers a recipe they can use to obtain customer insights, create strategies based on those insights, and execute their initiatives through proper planning and positioning. These tools are straightforward and can be applied immediately to duplicate the successes of the companies spotlighted. The book's companion website offers bonus material as well as an assessment to help professionals determine where to focus their reading. Though all of the tools are inter connected, most of the chapters can largely stand on their own to provide immediate help for different marketing strategy needs.
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Seller's Description:
Good in good dust jacket. Noticeably aged / worn / yellowed. Dust jacket has some noticeable wear and tear, mainly on the edges. Very Clean Copy-Over 500, 000 Internet Orders Filled.
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Seller's Description:
Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Publisher:
Nautical & Aviation Publishing Company of Ame
Published:
1980
Alibris ID:
17871376203
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Standard Shipping: $4.86
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Publisher:
Nautical & Aviation Publishing Company of Ame
Published:
1980
Alibris ID:
17273771738
Shipping Options:
Standard Shipping: $4.86
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Publisher:
Nautical & Aviation Publishing Company of Ame
Published:
1980
Alibris ID:
17958852996
Shipping Options:
Standard Shipping: $4.86
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
