The Mass Marketing of Politics demonstrates how The United States contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives. ...
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The Mass Marketing of Politics demonstrates how The United States contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives. The Mass Marketing of Politics is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies.
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Edition:
1999, Sage Publications, Inc
Trade paperback,
Very Good
Details:
ISBN:
0761909591
ISBN-13:
9780761909590
Pages:
184
Publisher:
Sage Publications, Inc
Published:
1999
Language:
English
Alibris ID:
18031144153
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Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition:
1999, Sage Publications, Inc
Trade paperback,
Good
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ISBN:
0761909591
ISBN-13:
9780761909590
Pages:
184
Publisher:
Sage Publications, Inc
Published:
1999
Language:
English
Alibris ID:
17907763243
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Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Edition:
1999, Sage Publications, Inc
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New
Available Copies: 10+
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ISBN:
0761909591
ISBN-13:
9780761909590
Pages:
184
Publisher:
Sage Publications, Inc
Published:
1999
Language:
English
Alibris ID:
17382834768
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New. Trade paperback (US). Glued binding. 184 p.
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Edition:
1999, Sage Publications, Inc
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New
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ISBN:
0761909591
ISBN-13:
9780761909590
Pages:
184
Publisher:
Sage Publications, Inc
Published:
07/1999
Language:
English
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17820011781
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New. Size: 9x6x0; New. In shrink wrap. Looks like an interesting title!
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Edition:
1999, Sage Publications, Inc
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New
Available Copies: 5
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ISBN:
0761909591
ISBN-13:
9780761909590
Pages:
184
Publisher:
Sage Publications, Inc
Published:
1999
Language:
English
Alibris ID:
17980225916
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New. Trade paperback (US). Glued binding. 184 p.
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Edition:
1999, Sage Publications, Inc
Trade paperback,
New
Available Copies: 10+
Details:
ISBN:
0761909591
ISBN-13:
9780761909590
Pages:
184
Publisher:
Sage Publications, Inc
Published:
1999
Language:
English
Alibris ID:
14948253393
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New. Trade paperback (US). Glued binding. 184 p.
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Edition:
1999, Sage Publications, Inc
Trade paperback,
New
Available Copies: 5
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ISBN:
0761909591
ISBN-13:
9780761909590
Pages:
184
Publisher:
Sage Publications, Inc
Published:
1999
Language:
English
Alibris ID:
16270945271
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New. Trade paperback (US). Glued binding. 184 p.
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Edition:
1999, Sage Publications, Inc
Trade paperback,
New
Details:
ISBN:
0761909591
ISBN-13:
9780761909590
Pages:
184
Publisher:
Sage Publications, Inc
Published:
1999
Language:
English
Alibris ID:
17356421516
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1999,
Sage Publications, Inc, Thousand Oaks
ISBN-13: 9780761909590
Trade paperback
Books by Dr. Bruce I Newman