Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.
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Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.
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Edition:
1993, Sage Publications, Inc
Trade paperback,
Poor
Details:
ISBN:
0803951388
ISBN-13:
9780803951389
Pages:
164
Publisher:
Sage Publications, Inc
Published:
1994
Language:
English
Alibris ID:
17789717045
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780803951389.
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Edition:
1993, Sage Publications, Inc
Trade paperback,
Very Good
Details:
ISBN:
0803951388
ISBN-13:
9780803951389
Pages:
164
Edition:
First Edition
Publisher:
Sage Publications, Inc
Published:
1994
Language:
English
Alibris ID:
17745647438
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Very Good+ Ex-libris on first page.
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Edition:
1993, Sage Publications, Inc
Trade paperback,
Good
Available Copies: 2
Details:
ISBN:
0803951388
ISBN-13:
9780803951389
Pages:
164
Publisher:
Sage Publications, Inc
Published:
1993
Language:
English
Alibris ID:
17908925784
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Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Edition:
1993, Sage Publications, Inc
Trade paperback,
New
Available Copies: 10+
Details:
ISBN:
0803951388
ISBN-13:
9780803951389
Pages:
164
Publisher:
Sage Publications, Inc
Published:
1993
Language:
English
Alibris ID:
17382786491
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New. Trade paperback (US). Glued binding. 164 p. Contains: Unspecified.
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Edition:
1993, Sage Publications, Inc
Trade paperback,
New
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ISBN:
0803951388
ISBN-13:
9780803951389
Pages:
164
Publisher:
Sage Publications, Inc
Published:
12/1993
Language:
English
Alibris ID:
16632735603
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New. Size: 9x6x0; New. In shrink wrap. Looks like an interesting title!
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Edition:
1993, Sage Publications, Inc
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New
Available Copies: 5
Details:
ISBN:
0803951388
ISBN-13:
9780803951389
Pages:
164
Publisher:
Sage Publications, Inc
Published:
1993
Language:
English
Alibris ID:
17980530427
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New. Trade paperback (US). Glued binding. 164 p. Contains: Unspecified.
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Edition:
1993, Sage Publications, Inc
Trade paperback,
New
Available Copies: 10+
Details:
ISBN:
0803951388
ISBN-13:
9780803951389
Pages:
164
Publisher:
Sage Publications, Inc
Published:
1993
Language:
English
Alibris ID:
10104433216
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New. Trade paperback (US). Glued binding. 164 p. Contains: Unspecified.
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Edition:
1993, Sage Publications, Inc
Trade paperback,
New
Available Copies: 5
Details:
ISBN:
0803951388
ISBN-13:
9780803951389
Pages:
164
Publisher:
Sage Publications, Inc
Published:
1993
Language:
English
Alibris ID:
16271037171
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Seller's Description:
New. Trade paperback (US). Glued binding. 164 p. Contains: Unspecified.
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Edition:
1993, Sage Publications, Inc
Trade paperback,
New
Details:
ISBN:
0803951388
ISBN-13:
9780803951389
Pages:
164
Publisher:
Sage Publications, Inc
Published:
1993
Language:
English
Alibris ID:
17286525119
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New.
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1993,
Sage Publications, Inc, Thousand Oaks
ISBN-13: 9780803951389
Trade paperback
Books by Dr. Bruce I Newman