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The Marketing Director's Handbook 2020: Volumes 1 and 2

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The Marketing Director's Handbook 2020: Volumes 1 and 2 - Arnold, Tim, and Tomlinson, Guy
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This edition of The Marketing Director's Handbook combines volume 1 (hardback) and new volume 2 (paperback). Both works fit together like jigsaw pieces, and together they are the only practical guide to managing a marketing function. They contain practical advice and strategies to enhance the profitable growth and value of businesses. It is designed for business owners, directors and both aspiring and practicing marketers to help them undertake key marketing activities, and attract and retain customers. It is concise, easy ...

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The Marketing Director's Handbook 2020: Volumes 1 and 2 2020, The Marketing Directors Ltd, Marloq

ISBN-13: 9780955886041

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