The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues, including: assessing corporate culture and turning it to competitive advantage, maneuvering around competitors when trapped in a weak position, energizing a product line, and reviving a business after a period of no-growth.
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The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues, including: assessing corporate culture and turning it to competitive advantage, maneuvering around competitors when trapped in a weak position, energizing a product line, and reviving a business after a period of no-growth.
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Add this copy of Manager's Guide to Competitive Marketing Strategies to cart. $106.23, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1990 by Amacom Books.
Add this copy of The Manager's Guide to Competitive Marketing Strategies to cart. $49.04, new condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES.
Add this copy of The Manager's Guide to Competitive Marketing Strategies to cart. $184.46, new condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND.
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Seller's Description:
New. The ability to think strategically is permeating every level of successful organizations. This book examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, various markets, fickle customer behavior, and diverse cultures. It offers techniques on developing competitive strategies. Num Pages: 448 pages, 48 black & white tables. BIC Classification: KJC; KJMV7. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 28. Weight in Grams: 930. 1999. 2nd Edition. hardcover.....We ship daily from our Bookshop.
