STARTLING INSIGHTS INTO PERSUASION, TRUST, EMPATHY, AND TEAMWORK BASED ON REVELATIONS ABOUT HOW WE TREAT OUR COMPUTERS The driver was insistent: "A woman should not be giving directions." Despite the customer service rep's reassurance that the navigation system in his car wasn't actually a woman--just a computer with a female voice--the driver (and many others like him) refused to listen. There was only one person for BMW to call for help: Clifford Nass, one of the world's leading experts on how people interact with ...
Read More
STARTLING INSIGHTS INTO PERSUASION, TRUST, EMPATHY, AND TEAMWORK BASED ON REVELATIONS ABOUT HOW WE TREAT OUR COMPUTERS The driver was insistent: "A woman should not be giving directions." Despite the customer service rep's reassurance that the navigation system in his car wasn't actually a woman--just a computer with a female voice--the driver (and many others like him) refused to listen. There was only one person for BMW to call for help: Clifford Nass, one of the world's leading experts on how people interact with technology. After two decades of studying problems like BMW's GPS system, Microsoft's Clippy (the most hated animated character of all time), and online evaluations that led people to lie to their laptops, Nass has developed a powerful theory: Our brains can't fundamentally distinguish between interacting with people and interacting with devices. We will "protect" a computer's feelings, feel flattered by a brown-nosing piece of software, and even do favors for technology that has been "nice" to us. All without even realizing it. Nass has found that the most powerful strategies for working with people can be learned from watching what succeeds and fails in technology interfaces. If a computer can make friends, build teams, and calm powerful emotions, so can any of us. Nass's studies reveal: - Mixing criticism with praise--a popular tactic for managers--is a destructive method of evaluation. - Opposites don't attract--except when one gradually changes to become more like the other. - Flattery works--even when the recipient knows it's flattery. - Team-building exercises don't build teams--but the right T-shirt can. - Misery loves company--but only if the company is miserable, too. Nass's discoveries push the boundaries of both psychology and technology and provide nothing less than a new blueprint for successful human relationships.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good in very good dust jacket. Ex-library. Glued binding. Paper over boards. With dust jacket. 230 p. Contains: Illustrations, black & white. Audience: General/trade. LCCN 2010015427 Type of material Book Personal name Nass, Clifford Ivar. Main title The man who lied to his laptop: what machines teach us about human relationships / Clifford Nass with Corina Yen. Published/Created New York: Current, 2010. Description 230 p. : ill.; 24 cm. ISBN 9781617230011 LC classification HM1106. N38 2010 Related names Yen, Corina. Contents Praise and criticism--Personality--Teams and team building--Emotion--Persuasion. LC Subjects Interpersonal relations--Research--Data processing. Human-computer interaction. Notes Includes bibliographical references (p. 209-218) and index. Dewey class no. 302.23/1
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
