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The Machine Age of Customer Insight - Einhorn, Martin, Dr. (Editor), and Löffler, Michael, Dr. (Editor), and de Bellis, Emanuel (Editor)
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The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.

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The Machine Age of Customer Insight 2021, Emerald Publishing Limited, Bingley

ISBN-13: 9781839096976

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